Audience intelligence Resources

Armed with insights from People Pattern marketers are emboldened to create inspired data driven marketing content that drives favorable business outcomes.

WHITE PAPERS

Learn how to take action on audience intelligence with data driven marketing

Data driven influencer identification

Influencers can help provide the word-of-mouth human touch so many consumers crave. This white paper focuses on using data science to identify and activate influencers to help you drive brand awareness, consumer reach, impressions and engagement.

Acquiring intelligence from chaos

Social media platforms enable mass communications by arming marketing teams with baseline insights into their respective audiences. But as more information becomes available and companies look to gain further insight into their audience, the trick is figuring out how to efficiently interpret meaning from the data deluge.

5 steps to personalized marketing

Historically, marketing has been an all-or-nothing affair: messages are distributed to the largest possible number of people. While appealing to the masses as a concept isn’t wrong, wouldn’t it be better to target consumers who are most likely to purchase your products and services?

Data driven customer acquisition

Lead generation is the bread and butter for marketers. Early on, the struggle to find new leads was difficult—how do you conjure new business when you aren’t sure where to find it or how to engage? In order to discover and engage new customers, it’s important to understand who they are. That’s where data comes in handy.

Customer acquisition in 12 steps

Evaluating the influencer marketing landscape

“Influencer Marketing” is a practice understood by businesses long before the Internet was a thing. Who doesn’t remember food critics being pampered at local restaurants for a favorable review. Yes, the recommendation game is alive and well, and with social media, more so now than ever, people are seen as their own publications, ripe for intervention.

Revolution of data driven marketing research

Market research came to fruition nearly a century ago, during the Golden Age of Radio in the 1920s. Following the upsurge of radio consumption came television, and then of course the Internet—which among other things is a market research vehicle for consumers. In this brief, we’ll give you an overview of traditional marketing research as well as how modern data science has revolutionized market research.

Defining and activating influencers

Most businesses also understand the importance of word of mouth marketing. According to Nielsen, 84% of consumers indicate they trust product and service recommendations from family, colleagues and friends1. Customer recommendations are powerful, but how do you get positive word of mouth messages?

Activating your most profitable personas

Personalized marketing is the ultimate form of targeted marketing. By creating highly customized messages, marketers can better communicate how their product or service can meet consumer needs. Campaigns that are adapted to appeal to very specific audience members can be extremely effective when it comes to building and maintaining trust in your brands.

Validating existing audience segments

All brands must understand their audience in order for their marketing efforts to target the people who are likeliest to purchase their products and services. Even brands with universal appeal learn who their best customers are, and work to not only make them repeat customers, but share their message.

The new customer acquisition model

A lot has changed since the early days of sales. Armed with volumes of data, sales professionals are increasingly taking advantage of digital media platforms instead of calls to connect with cold leads. Digital resources have created a space in which product and service providers have the ability to quickly and easily connect on a personal level with folks looking to buy.

The transformation of market research

How to compile unbiased research in a fraction of the time, with infinite sample size.

SAMPLE REPORTS

Some of our previous work

CASE STUDIES

Learn how brands reach the next level with audience intelligence

De-Stress Tool

Today’s B2B marketers feel the constant day in, day out pressure to perform. Marketers are our people, so we are introducing a solution—the first B2B marketing technology Software-as-a-Service adult coloring book.