Whether your business operates out of your garage or is one of the world’s largest brands, you understand the need to spread the word about your company’s products and services. You probably have marketing and advertising initiatives in place to do exactly that.

Most businesses also understand the importance of word of mouth marketing. According to Nielsen, 84% of consumers indicate they trust product and service recommendations from family, colleagues and friends. Customer recommendations are powerful, but how do you get positive word of mouth messages from the people that matter most?

In this white paper, learn:

• The differences between influencers and advocates
• How to identify and nurture both groups
• Motivations and the best ways to activate both influencers and advocates