Personalized marketing is the ultimate form of targeted marketing. By creating highly customized messages, marketers can better communicate how their product or service can meet consumer needs. More companies are beginning to implement personalized marketing into their campaigns, but in most cases the audience segments being targeted are still very wide.

The more granular an audience you can find, the more personalized your messaging can be. Campaigns that are adapted to appeal to very specific audience members can be extremely effective when it comes to building and maintaining trust in your brands.