Introducing Warm Outreach

Digital data has given rise to a new sales model and the transformation of lead generation. Universal access to information has shortened the prospecting period and allowed professionals to more effectively communicate and engage with cold prospects, driving personalized content that results in higher conversion rates.

Armed with volumes of data, sales professionals are increasingly able to take advantage of digital platforms instead of picking up the phone to call on cold leads.

In this white paper, you will learn how to harness the vast amount of data that exists in order to efficiently generate quality leads for your business and drive revenue, in five simple steps:

1. Understand the nuances of your audience and uncover people like them

2. Use tools to automate the process of analyzing and segmenting your audience

3. Establish and nurture genuine connections with consumers

4. Cultivate trust and familiarity by using audience vernacular in your outreach communications

5. Expand your audience by automating the segmentation and analysis of net new, look-alike groups

The ABCs of sales haven’t changed. Provided the right tools, sales professionals can utilize new technologies to connect with customers outside of their existing networks with unprecedented context and relevancy–truly making cold calls a thing of the past.