The holiday shopping season is officially upon us. Last year, holiday sales resulted in nearly 20% of retailers’ annual revenue. As the season rolls around again, brands are turning to cloud and mobile technology to make their holiday campaigns more effective. With so many different ways for brands to engage with customers, it is more important than ever that brands get smart about their holiday campaigns.
The weekend following Thanksgiving is traditionally one of the most important few days of the year for retailers. Revenue generated between Black Friday and Cyber Monday is used to predict the impact of the holiday rush on the annual bottom line for retailers and brands.
The first weekend of the season has traditionally been characterized by coffee-fueled shoppers waiting in long lines, punctuated with the occasional fight over the year’s must-have. But trends are changing. In this week’s Weekly Roundup, we share a few of our favorite articles chronicling the rise of mobile technology in customers’ holiday shopping experience.
Black Friday sees record-breaking online shopping
Brands should know the device of choice for their unique customers. New reports by IBM show that shoppers are increasingly choosing to shop Black Friday sales on their mobile devices, despite assurance by IBM that “desktop is not dead.”
Cloud And Mobile Tools Help Retailers Compete On Cyber Monday
Recent studies suggest that mobile devices account for roughly 25% of online purchase. With this information, retailers with the best intelligence have an edge over competition as they compete to win customers on their mobile devices. Between Black Friday and Cyber Monday, online traffic from mobile devices outpaced purchases made on desktop computers.
Shopping on a Phone Is Still Uncommon but Growing Fast
Customers are using their mobile devices to complete transactions more today than ever before. With the newfound ability to shop anytime, anywhere,impulse buys are more easily completed, making it essential for brands to understand the nuances of their customers’ consumption cycles in order to target them when they are ready to buy.
‘Tis the Season for Mobile Shopping
Brands see higher revenue when they are equipped with insights that enable them to reach shoppers at the right moment when they are ready to purchase. With the right data, marketers can make the most of a competitive time of year where customers are on the hunt for the best deals.
Black Friday 2014 Biggest Online Shopping Day Ever: Mobile Up, Social Negligible
Black Friday 2014 was the biggest online shopping day yet, with the majority of sales made on Apple iOS devices. Although plenty of people chattered about their experiences on social media, the majority of online transactions were made through email marketing and direct campaigns. The key to success, is in using detailed analytics to execute targeted campaigns.
The holidays are an important time of year for marketing and sales. With so much noise and competition, it is imperative that brands get smart about the way that they connect, and where. Having a good understanding of where your most valuable customers are gives brands a critical edge over their competition.
Interested in learning where your customers are this holiday season? Request a Holiday Report for deep insights into valuable audience segments and psychographic details to help you optimize your resources for your most successful season yet. Or, request a demo of People Pattern to see your data in the platform.
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