Brands and retailers are experimenting with creative new ways to engage shoppers by incorporating online elements into an in-store sales experience. The digital space has proven an effective medium to develop relationships and brands are testing new ways to integrate online and offline strategies to prove ROI.
In today’s weekly wrap, we take a look at a handful of brands that have developed innovative activation techniques to set the brand apart and enhance customer experience.
Urban Outfitters Native App
Urban Outfitters recognized that a significant segment of its audience used their mobile devices to engage with brands and to socialize with friends. Capitalizing on the insights, Urban Outfitters has joined a small but growing group of retailers that have developed mobile applications to enhance customers’ in-store experience. The Urban On (UO) app is free to download and encourages customers to login when they visit the store. The app prompts folks to try and share outfits with friends through customers’ social channels, and rewards them as they promote.
Soulcycle’s spin on social strategy
Soulcycle, the high-energy group spin fitness company that is part of a movement to change the dynamic of exercise from dull to “party on a bike,” has developed a savvy digital strategy to nurture a strong community on and offline. The company boasts programs that train over 50,000 riders a week, success due in large part to the popularity of instructors. The brand has taken note. Tapping in to instructor networks, Soulcycle harnesses the influence of spin instructors to connect with fans and new riders on a personal level.
Mall Developers go Digital
As sales move online, brick and mortar malls have suffered significant losses. Luckily, some retailers and mall development corporations have recognized the value that digital media can bring to large mall properties. Tapping into social media and mobile apps, malls conglomerates like Australia-based Westfield have entered into the app space. Westfield provides shoppers with store hours, information and local deals, creating a personalized, location-based experience for customers.
Brands and retailers have realized that digital media and online sales drive in-store foot traffic. By incorporating digital engagement strategies into overall marketing efforts, top brands are learning new ways to enhance customer experience to drive conversion. Find out more with a customized demo.
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