Looking ahead to the new year, marketers develop strategies to stay ahead of industry trends. Taking into account the dramatic return of paid media, marketers will have to get smart about where and how they allocate their resources.
In this week’s Wrap-Up, we share a few of our favorite articles lauding the top paid media platforms of 2014.
Instagram Is Now Bigger Than Twitter With 300 Million Monthly Users
Instagram, the popular image-sharing platform, has eclipsed Twitter as the most widely-used social platform. Since March 2014, Instagram has picked up 100 million users, proving that a picture is worth more than 1,000 words
Twitter co-founder Evan Williams aptly responded to the news: ‘I don’t give a shit’ if Instagram has more users.
In other news, YouTube’s Revenue Is Catching Up With TV Networks.
Based on Business Insider data, Youtube ad revenue has increased nearly 250% and is on a trajectory to hit CBS’ standards in the next few years.
It is more important than ever for advertisers to be able to show metrics in ROI.
We learned How Facebook Knows When Its Ads Influence Your Purchase. The internet giant recently launched Atlas, a tool for online advertisers. The tool matches phone numbers and email addresses of Facebook’s users with the information that folks provide to retailers when they check out, providing Facebook the capabilities to prove value to advertisers.
Organic reach is dead–marketing is pay-to-play. As more resources are devoted to paid campaigns, marketers must equip themselves with the right tools to optimize messaging. In 2015, marketers will need to invest in tools that enable them to show how their investments directly affect brand ROI. Audience intelligence enables brands to harness data for deeper insights and more effective campaigns.
For more information on Audience Insights and intelligence, reach out to us and request a demo of People Pattern.
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