Understand your audience
People Pattern will analyze your audience and enrich them with demographic and psychographic attributes.
Expand your target
Use audience intelligence and look-alike modeling to expand your target audience by 10x.
Analyze a competitor
Compare your loyal audience, messaging and overlap with one or more direct competitive brands.
Develop a strategy
Get a profile of your top audience personas and use hashtags and content that resonate with them to develop and iterate on your marketing strategy.
Enrich your data
Leverage People Pattern's rich and simple web service APIs to pull enriched audiences and insights directly into your in-house tools and products.
Import your data with social handles to enrich them with actionable attributes, or use people patterns proprietary stitching service to match your customer data to social handles first.
Combine social profiles from across multiple social networks into a singular audience. Take action on insights that represent your true audience by combining them from across channels psychographic attributes.
The most precise people data, empowering your business
Exposing search and lookup access to the Portrait DB as well as access to People Patterns proprietary stitching services and enrichment models these APIs allow for easy inclusion into existing business workflows.
People Pattern uses social data to develop audience intelligence based on real people and real conversations.
A compilation of 300+ million portraits (and growing) that have demographic, psychographic, behavioral & sentiment attributes available to help you define your audience.
Build an audience from social profiles. Use followers of one or more brands, or people actively involved in a conversation using #hashtags.
Surface immediate demographic, psychographic and behavioral insights and compare to benchmarks for your brand and your competitors.
Get prepackaged insights about your audience by using Reports. Reports run more complex models on your audience to produce unique insights in a preformatted presentation.
Use detailed enrichments and examples as specific as individual social profiles and posts, along with their enriched attributes, to back up your presentation and derived insights.
Delivering actionable insights via real-time web services the People Pattern APIs provide opportunities to embed audience intelligence into existing workflows or to enrich person records on other 3rd party systems.
Covering the whole social universe
Consisting of over 300 million individuals with connected profiles across all the top social channels, the People Based Dataset includes predicted demographics, interests and behavioral attributes but also provides ad hoc analysis on any active social audience. Used to generate an understanding of a target audience, develop look-a-like audience or discover new characteristics about a predefined audience