Totally nerding out on @PeoplePattern – killer audience analysis tool! Amazing insights! #SocialMediaMarketing
Elena A. Harper
DIgital marketing director , LEWIS Pulse
A new way to develop traditional marketing insights
People Pattern uses social data to develop audience intelligence based on real people and real conversations. Enabling data driven marketing and audience enrichment at larger scales than ever before.
How audience intelligence works
Your audience is developed from up to three primary sources.
First party data
Social Channels
Portrait Database
The audience data is then normalized and analyzed.
Finally, the audience is enriched and actionable insights are produced.
Machine learning & “human in the loop” techniques are used to add structure to unstructured documents. This allows us to produce in-depth & actionable audience intelligence.
Visualize your enriched audience
Develop cross-network analysis by combining audiences from across multiple social platforms. When performing analysis we combine their data from across platforms into a single portrait creating the best audience enrichment possible. Leverage over 100 filters to segment your audience and narrow them down to the most actionable segment. Using the dynamic data visualizations you can develop a quick understanding of your audience and see how they index when compared to a benchmark.
Access the expanding universe
Consisting of over a trillion data points and expanding, the People Pattern Portrait database (PDb) is the largest and most accurate people based dataset of stated and predicted demographic, psychographic and behavioral attributes. Leverage the PDb to generate a deeper understanding of a target audience, develop look-a-like audiences and do much more.
Parents
of golfers
Youtube
Influencers
Dentists and
Orthodontists
Technology
Decision Makers
Yoga
Enthusiasts
Generation
Z
Introducing audience panels
Using a set of machine learning techniques and topic modeling algorithms our data scientists have developed a series of identifying signals that allow us to develop clusters of people who fall within a particular niche. These enriched audience clusters can be general, such as yoga instructors or more specific, such as non-profit organizations in Texas.
Leverage panels to:
- Get insights on audiences and industry experts without having to curate them first.
- Identify topic specific influencers to share your brand message.
- Identify industry trends by analyzing what a panel of experts are discussing and sharing.
- Poll an existing panel to get opinions on topics and brands.
Audience enrichment and intelligence delivered by market researchers
and content strategists
Let the People Pattern services team act as an extension of yours. Develop a more targeted marketing strategy by leveraging our analysts to help you navigate the best in class audience intelligence.
Inventive problem solving.
You don’t have to choose between inventive problem solving and strict strategy based on research and data. Together, we will work to perform the most in-depth audience enrichment that enables us to develop deep insights based on audience intelligence. As well as to develop data driven marketing strategies which allow us to deliver the right content to the right people.
In-house expertise.
Our analysts will sit with you and your team to deep dive into your audience data, validate existing audience segments, identify your ideal customer persona, and identify new segments to target. We work with you to develop data driven marketing strategies and targeted messaging that provide significant lift to your campaigns.
We develop accurate audience intelligence and marketing insights in days not months.
Decrease "time-to-insight" with snapshot reports
The path to better marketing decisions is paved with audience insights. However, developing those insights in-house can cost you a significant amount of time and money. People Pattern Reports analyze your audience and produce a full and succinct set of directly actionable insights. Our Reports are ready-made, easy-to-digest presentations about your audience and the people who influence them. Each Report is designed for a specific purpose, producing unique insights that enable you to effectively and efficiently engage with your audience.
Aggregate audience statistics, including demographics, psychographics, and post-level insights on the things your audience cares about.
Analyze the demographics and psychographics of the follower base of an influencer to determine whether their audience is a good target for your brand or message.
See which individuals, organizations, and media outlets hold the most sway over a select segment of your audience.
People Pattern’s reports can be based on data from a variety of social networks or first-party data and can be accessed either through the SaaS data explorer or via the Audience Intelligence API.
Embedded audience intelligence (API)
Leverage the People Pattern Audience intelligence API. Exposing search and lookup access to the Portrait Db as well as access to People Patterns proprietary enrichment services, these APIs allow for easy inclusion into existing business workflows. Perform automated audience enrichment or integrate People Pattern’s snapshot reporting service directly into your daily workflows and applications. Enable your users to generate audience enrichments, insights and reports at the click of a button.