Leaders in politics and commerce use language to convince and endear people to them. As digital and social media become increasingly influential in affecting offline movements, leaders have begun to use the networks as means to connect with pockets of people based on their unique desires and needs. Through innovative use of digital media, leaders are able to personalize content and endear the public to public figures. Even when doing so may be tough.
Obama Uses Social Media to Widen Audience for State of the Union Address
Prior to the State of the Union, the New York Times published an article exploring the efforts of President Obama’s team to update a traditionally old-school media event by expanding its digital outreach in attempts to attract new audiences.Through video, digital op-eds, Facebook and Twitter campaigns, the strategy focused on crafting a curated experience of the event that was digestible for a younger, more digitally savvy audience.
Twitter Reacts to the State of the Union
Twitter published an interactive graphic to show how the twitter-verse reacted to different subjects during the State of the Union address. The interactive visual displays tweets on a state-by-state and issue-by-issue basis and captures the moments during the speech that resonated with the audience.
Trends in Communication Broadcast via Digital from the 2015 World Economic Forum
Among a number of themes on the WEF agenda, Arts & Culture collided with Science & Technology to open new opportunities in the future of media and communications.
In an article published to the WEF site, Lance Weiler, Founder of digital media and toy company,Connected Sparks, shared his thoughts on storytelling. Storytelling is critical to good communications–whether from brands or political leaders. In the article, Weiler shared key insights into how the art of communication has shifted in the digital age to include the audience as storytellers and to adopt a decidedly experimental attitude towards new media.
On a similar note, Marco Comastri, President and GM, CA Technologies, EMEA shared his perspective on the transformation of communication to a “software driven world”. In the article linked above, published to the WEF website, Comastri discusses the changes that have occurred in the digital landscape, and how these changes affect growth, education and opportunity around the world.
The Importance of Emotional Intelligence
Social scientists at MIT and Carnegie Mellon recently conducted an experiment to understand effective ways in which groups make decisions. The research, published this week in Science, and explored in detail by the writers at Percolate, explored key findings behind the experiment. Some highlights included the importance of emotional intelligence in creating a productive environment.
Whether creating unique channels through social, opening doors through new media, creating technologically savvy products, or focusing on the value of a connected world, human connection is critical. And despite the changes in methodology and medium, maintaining a level of emotional intelligence and humanity remains central to effectiveness. Find out how to speak to your audience in a personal way by requesting a demo of the People Pattern platform below.
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