We were delighted to be invited to speak at the UT McCombs School of Business recently, on the clash, and more importantly, the mutual benefit of marketers and academics working under the same roof. One of the major themes at People Pattern is how academics operationalize their findings into business practices, and use their smarts to create innovative products.
Watch our CEO Ken Cho, our Chief Scientist Professor Jason Baldridge and our Chief Statistician Professor James Scott talk about how they work and learn from one another in the video below.
To see how marketing and data science operationalize and work together firsthand, request a demo of the People Pattern platform here.
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