The exponential growth of data is transforming digital marketing. According to Booz & Company, 61% of data professionals say big data will overhaul marketing for the better. A stunning 90% of all data has been generated over the last two years (source: SINTEF). The vast majority of this data is generated from social media and is “unstructured data.” The availability of affordable high-speed…
October 22, 2014
October 17, 2014
Companies Uber and Lyft have pioneered the crowd-sourced taxi service industry. Both companies are heavily funded and boast global presences. Since its founding in 2009, Uber has raised over $1.5 billion and is valued at over $17 billion. The slightly younger Lyft, founded in 2012, has been valued at $700 million. In their successes, Uber and Lyft have started what has become one of…
October 13, 2014
This Wednesday, People Pattern Co-Founders Ken Cho and Professor Jason Baldridge will lead a breakout session during the annual Minnesota Interactive Marketing Association (MIMA) Summit in Minneapolis, Minnesota. Ken and The Professor will focus on the importance of technology and data science in marketing. Since the rise of social and the advent of social media management platforms, marketers have had…
October 10, 2014
The explosion of social media has forced brands to get smart about the way that they interact with fans and audiences. Localized advertising has become a combination of the digital and the physical, providing the right experience in the right place, at the right time to encourage sharing. In the age of the customer it’s up to brands to create experiences that…
October 7, 2014
A data scientist and a marketer walk into a bar. In the past, they may have only exchanged pleasantries. Today, the marketer buys the techie a drink and wants to talk serious shop. The explosion of data and the advances in technology over the past few years have dramatically changed the way that brands and agencies interact with customers. We…
September 28, 2014
This week, The City will be abuzz as some of the most prominent names in advertising and tech descend upon midtown Manhattan for the 11th annual Advertising Week. Aside from the must-attend breakfasts, lunches and get downs to the tune of Outkast, A-Trak and T.I., there are a few sessions that shouldn’t be missed. Three trending themes emerged after taking a…
September 24, 2014
Market research has undergone significant changes over the past ten years. The explosion of digital data has rendered traditional methods outdated–too time consuming, biased and unnecessarily expensive. In order to produce valuable insights, researchers needed to understand what brand customers want–ideally interacting with subjects within their natural environment. The maturation of digital technologies has made this dream a reality, if…
September 23, 2014
Yesterday I mentioned that I was asked two questions following my Social Media Club Austin presentation. The first was, “What’s it like to work at People Pattern?”, the second was how to utilize technology to personalize marketing efforts. Which is what People Pattern does: helps brands achieve audience insights, leading to smart marketing decisions and advanced personalization in order to optimize lead generation….
September 22, 2014
I recently spoke at the Social Media Club Austin September event, and covered the history of marketing and communications. I addressed how the past has led us to the present; that is, the need for audience insights to drive personalized consumer experience. Following the presentation, most of the attendees seemed to take interest in two things: what it’s like to work at…
September 10, 2014
The right message to the right people at the right time sounds easy enough. But as with most things, content success doesn’t just happen. With the wealth of structured and unstructured data that is openly available on- and off-line, it seems like it would be easy to know the right way to segment and engage distinct audiences. However, content for content’s…
September 9, 2014
Recently, Twitter announced that it has launched a beta version of the Buy Button, embedded directly into tweets and allowing users to purchase without exiting the platform. Initially available to implement only by a small test group including The Home Depot and Burberry, the Buy Button further indicates a trend towards the uprise of social commerce as brands look to maximize the…
September 8, 2014
In a recent post from the Harvard Business Review, author Greg Satell discusses the conundrum that digital marketers face: the catch 22 of crafting their message versus having it crafted for them. While consumers certainly have their place in brand storytelling, it is a brand’s job to lead the conversation. Whether the function falls under digital marketing- at the executive level…