Strategy matters. This week thousands of folks in high performance running shoes, clothes of fabrics more engineering than your car, and a shared love of hoppy beverages descend upon Austin, Texas to participate in the 9th annual Running Event. Catering to specialty retailers, the event is a hub for business owners and vendors from around the world. From December 2nd through…
December 3, 2014
December 1, 2014
The holiday shopping season is officially upon us. Last year, holiday sales resulted in nearly 20% of retailers’ annual revenue. As the season rolls around again, brands are turning to cloud and mobile technology to make their holiday campaigns more effective. With so many different ways for brands to engage with customers, it is more important than ever that brands get smart…
November 28, 2014
Each week, the People Pattern team chooses different brands to take stock of their marketing efforts. The telecom industry has become increasingly more competitive, and as brands and operating systems vie for valuable new markets and attempt to steal customers from one another, it all comes down to which brand is best able to connect with their customers. T-Mobile has…
November 25, 2014
The Lakers may not be winning much on the court, but recent shifts in strategy have increased popularity with Latino audiences. In a world of personalized marketing, audience intelligence has never been more important. As with any demographic segment, marketers must think of nuances within the greater Latino cultural landscape as they develop marketing strategies and implement campaigns. According to…
November 20, 2014
Each week, the People Pattern team chooses two different brands to take stock of their online marketing efforts. As winter sets in and we all start to cozy up in stretchy pants and practical shoes, we decided that now was the appropriate time to take a look at two leaders in athletic gear: Nike and Asics. For a quick survey of each brand’s…
November 14, 2014
Every week, the People Pattern team chooses two different brands to monitor their audience and marketing efforts. In honor of November men’s health awareness or, Movember, we decided to explore the audiences behind the movement in the United States and the UK. Lets take a look at how their audiences stack up. For a quick survey of the Movember audience, People…
November 10, 2014
Whether you call it collaborative consumption, or experience economy, our wired world has led to an unprecedented comfort with sharing what belongs to us with strangers. People feel confident enough to connect with those in need to offer a place to stay, a service, or a skill. The ease of these transactions has connected communities across the world and made these kinds of…
November 6, 2014
With the holidays quickly approaching, we’re all trying to gain market share while keeping our marketing spend minimal. How do you ensure your audience remains loyal during peak buy season, while simultaneously attracting consumers from your competitors’ audience? How do you maximize your marketing dollars? The answers lie in a one-time audience intelligence report focused on holiday shopping behavior. With…
November 5, 2014
IBM and Twitter announced a partnership that will incorporate Twitter data into IBM data, further enhancing IBM solutions. In addition to data augmentation, IBM plans to train over 10,000 consultants from around the world to be experts in social engagement, with a Twitter certification program in the works. The alliance is strategic. By incorporating social data into their solutions, IBM is propelled into the…
October 31, 2014
Gap launched a Fall advertising campaign in 2014 that controversially lauded banality in clothing. The “Dress Normal” campaign urges people to “let your actions speak louder than your clothes” but has many wondering, what’s the deal with Dress Normal? Featuring four films by David Fincher, most recently of Gone Girl fame, the innovative spots mark Gap’s return to television. The films are beautifully shot…
October 27, 2014
The uber influencer is essential to every brand’s bag of tricks. Influencers are superfans–ardent advocates of their favorite brands who see themselves as extensions of the brand and show support with loyalty, advocacy and ultimately, dollars. Through influencer activation, brands have the ability to organically build branding, share messaging and communicate with fans on a peer-to-peer basis. By carefully cultivating…
October 23, 2014
The cake was ordered, the dress had arrived, but an important detail was missing: the official wedding hashtag. With 275 people on my invite list, I wanted a way to track their personal social conversation – to see what they were discussing before, during and after my big day. Crowdsourcing ideas from friends led to a hashtag victor: #TimeToTreharne. A week…