Show me you know me. Luxury marketing has evolved in three key as brands learn the importance of data in connecting consumers with their products. Engaging Experiences Drive Purchase : No matter the industry, consumers have high expectations for very personalized interactions with brands. Consumers are looking for a two-way, long-term relationship from brands, rather than a quick transaction. Brands can…
January 20, 2015
January 14, 2015
Joke-kill The act of completely stripping a joke of all humor it originally possessed by trying to add something else after the telling to enhance the humor, but failing miserably. Characterized by silence and the two others present looking at each other in shock caused by the joke devastation. Also known by some in the Charelston SC area as “Jones-ing…
January 12, 2015
As big oil takes center stage–again–we were interested to understand how industry leaders could build good rapport with personalized customer communications. In this week’s product showcase, we took a deep dive into the audiences behind Chevron and ConocoPhillips. In order to assess content creation efforts, we needed to understand the nuances of the brands’ audiences. So we ingested data and…
January 8, 2015
It’s that time of year again–the media is abuzz with inspiration for 2015 and support to help folks stick with their resolutions. Turns out, change is not so easy. According to a variety of different reports, roughly half the people in the United States make resolutions to kick start a new year. However, studies have shown that few of us actually…
January 7, 2015
I recently sat down to chat with an old friend over a glass of wine and was excited to learn that she had joined the online creative team at a global apparel company. She focuses on creating content for the brand’s fitness and body divisions, areas that she was interested in and excited to help grow. During our chat, she effusively described…
January 5, 2015
Last week, People Pattern published a showcase featuring Ford Motor Company. In the post, we explored the nuances of Ford’s audience to gain insights into how the brand could use data to understand the market in order to design products that responded to the needs of loyal existing–and net-new–customers. In this week’s showcase, we were interested to learn more about the…
January 2, 2015
Digital marketing matured in 2014. Brands recognized the need to become more sophisticated with customer insights, while advertising platforms explored ways to accommodate demands of marketers searching for ways to engage customers on and offline. The result has been the emergence of more complex targeting tools and points of purchase. The marketing and advertising worlds are evolving to incorporate data…
December 31, 2014
As the door closes on 2014, marketers look ahead to the exciting trends that will shape the digital marketing landscape in 2015. People Pattern has compiled a short list of five tips to help marketers stay ahead of the game in the New Year. 1. Brands: Lead the Conversation It’s not enough for brands to listen to conversations and react…
December 29, 2014
In a crowded market, how does Ford stand out? For a quick survey of the audience, People Pattern ingested a sample of @Ford followers. For each each unique user, the platform pulled the last 200 posts published to the account and ran the text through a set of classifiers for analysis. After a day, thousands of complex portraits reflecting a…
December 16, 2014
Kraft foods stands out among CPG brands as an innovator in data-driven campaigns. Interested in exploring just how much audience insights affect campaigns, People Pattern ingested digital behaviors from a sample audience of 29,883 customers. On a high level, Kraft’s audience is largely made up of Caucasian females, most which are over the age of thirty. People within the Arts…
December 15, 2014
People Pattern hosted our first annual retreat last week, held at Bishop’s Lodge Ranch in Santa Fe, New Mexico. The goal of the event was to bring together our team with leading representatives from agencies, brands, and data scientists to talk about strategies for 2015. Internally, we heard from People Pattern CEO Ken Cho, who emphasized the importance of brands understanding people….
December 4, 2014
A friend once told me the best thing about being a writer is that it opens you up to a world where you can become whatever you want. I think most writers and avid readers would agree, to an almost delusional extent. Lately, I’ve become a veritable expert on the subject of mountaineering. Not actually doing it of course, but ingesting…