Last night, Hollywood played host to the 87th Annual Academy Awards. The show honors film’s finest–celebrating the creativity, innovation, skill and daring that entertains us all throughout the year. In the days leading up to the ceremony, People Pattern took a look at the audience that would be watching the Academy Awards and ingested a small sample of Facebook and…
February 23, 2015
February 13, 2015
Not sure whether the water-cooler conversations are just friendly or if there could be something…more? Romance can be hard. With so much on the line, it’s best to have a good idea of where you stand before you put yourself out there. For all those looking for love this weekend but not wanting to stray far from the couch, People…
February 11, 2015
A good marketer can hold a conversation. And a good conversationalist understands the art of reading a conversation and knowing where to go from there. Brand messaging should be no different. It’s up to marketers to know how to effectively communicate to different segments within an audience. A recent article posted to Adweek called for publishers and agencies to “shift focus…
February 9, 2015
The Grammy Awards are one of the most ostentatious events of the year. From the performances to the fashion, the night is always a production representing the most innovative arts and sounds of the year, and providing an opportunity to forecast into the future of the industry. The Grammys are a night when music gets to show off. People don’t…
February 6, 2015
The Super Bowl has come and gone and after an eventful week it feels like it’s been a lifetime since Malcolm Butler caught a last minute interference and added another ring to Tom Brady’s hand.But for those of us less interested in the game and more into the 7-layer dip, this year’s ads are still circulating for personal [and brands’]…
February 5, 2015
I’m pretty sure the following statement is rooted in science: Breaking Bad is the best show ever. I started watching the series one sweet August day and was finished within three weeks, binge watching on nights, weekends and anytime in between. Because of this unconditional love for Breaking Bad, I feel some sense of loyalty to Better Call Saul, the Breaking Bad step-sibling set to premiere…
February 4, 2015
WHITE PAPER Customer acquisition in 12 steps A good relationship with consumers is important for brand success. Through carefully placed messages, marketers are able to fine tune communications that drive new business and encourage brand loyalty. A data-driven media plan is one way that brands are able to effectively cultivate a strong relationship of trust, loyalty and good communication by…
February 2, 2015
Tiffany’s jewelry represents a discerning interest in the best–highest quality, timelessness and unique experiences. Luxury brands are tasked with offering products that invoke an appealing lifestyle to their discerning consumer base. Tiffany’s is not alone in facing the challenge from clients to, “show me that you know me.” In order to deliver above the expectation, luxury brands have to evolve and…
January 30, 2015
With the end of the football season upon us, people are gearing up for the biggest game of the year. At People Pattern, while most employees are excited to watch the game itself, a few of us are just onboard for the snacks. Curious about what the Super Bowl audience is interested in, and how this could improve content marketing…
January 30, 2015
Mobile apps are cozying up to advertisers. Popular apps WeChat and Snapchat unveiled new tools to incorporate advertising content–and dollars–into their platform business models. As mobile use increases, image sharing and chat apps have experienced a huge rise in popularity, particularly among the elusive, millennial crowd. Snapchat Enters Publishing Snapchat, the ephemeral image sharing platform, is moving into publishing. Mashable…
January 29, 2015
Since its inception, Tumblr has maintained an artist-first reputation. Long the platform of choice for creatives, Tumblr is clean, easy-to-use and boasts a loyal user base of over 420 million people. Artists use the platform to share inspiration, visual content and creative portfolios to an appreciative audience. In efforts to conserve that environment, Tumblr executives have been reluctant to embrace opening…
January 27, 2015
WHITE PAPER Revolution of market research Market research is used to help brands understand a given or desired audience–where they live, what they do for a living, buying behaviors, family structure, approximate income level, etc. This thorough information set is the foundation for any profitable business. Market research provides relevant data to solve issues that a business will face for…