On the coat tails of SXSW, live streaming applications are making headlines. In addition, major brands are venturing into new territories, healthcare needs to play catch-up and brands partner with indie bands to promote consumer products. Go figure. Live Video…So hot right now In our SXSW wrap up published last week, we discussed the new apps and products that made headlines…
March 24, 2015
Audience Insights platform uses advanced data science techniques to connect unstructured data (posts, tweets, commentary, reviews) with marketing personas and segments AUSTIN, Texas–(BUSINESS WIRE)–People Pattern today launched its Audience Insights platform, accompanied by a full set of APIs and services, that converts public, unstructured data into meaningful audience insights. With People Pattern, brands can accurately predict and segment audiences using…
March 23, 2015
“Keep Austin Weird”–the mantra reflects a deep pride that the folks down in Austin hold for the quirks that have turned the city into a hotbed for innovation, culture and creativity. SXSW has become a quintessential representation of the city’s eccentricities, manifested in a weeklong celebration of technology, film and music. As this year’s conference and festival come to a…
March 20, 2015
Tents, banners and stage structures come down as the 22nd Annual SXSW comes to a close. As folks return home to far flung cities around the world, they will do so full of inspiration and insights into the cutting-edge technologies and creative insights that will define 2015. Among the top trends at SXSW, products and services catering to alternative ways…
March 16, 2015
From the people, to the panels, the parties and the RSVPs, SXSW can be overwhelming. In order to make sense of it all–and identify the events worth attending–People Pattern analyzed a sample audience of folks interested in SXSW. On a high level, we discovered that the majority of folks visiting Austin flew in from New York and Chicago. Most of…
March 13, 2015
People Pattern is thrilled to announce its partnership with MobilityATX to drive changes in local legislation by providing insights into issues voiced by citizens in the Austin, Texas area concerning transportation and mobility. Founded by public and private partners including RideScout, CapMetro, Leadership Austin, Glasshouse Policy, Austin Technology Council, MobilityATX provides an innovative forum to encourage people-based solutions to local traffic issues. In partnership, People Pattern will…
March 11, 2015
There are three areas non-profit organizations can benefit from investing in big data tools and intelligence. Around the world, more than 500,000 nonprofit groups that are surviving on less than $1,000,000 in total revenue. From our perspective, nonprofits have a huge opportunity to apply big data to their fundraising efforts, and they’d be well-served to invest in doing so. In…
March 9, 2015
Just days before SXSW kicks off, Austin, Texas will play host to the INMA Mobile Summit for Engagement and Profit. The conference will focus on innovations in mobile technology, with themes centered on the future of mobile, brands that are using mobile to the greatest advantage, and new ways to connect, target and engage with a digital audience. People Pattern is…
March 4, 2015
Since season three of the Netflix original series “House of Cards” aired last week, water cooler conversations have fluctuated between season spoilers and envious remarks about Claire Underwood’s wardrobe. The success of the show, which was reportedly watched in its entirety last weekend by roughly 2% of all Netflix subscribers, is a testament to the impact that data has had on…
March 3, 2015
Barcelona is humming as thousands of technophiles descend upon the historic Catalonian capital for Mobile World Congress. Products showcased at the event this year will set the stage for technology–and the way the world approaches it–until the Congress meets again in 2016. This year, the connected consumer is top of mind. In the first days of the event, the most…
March 2, 2015
As folks shed winter coats and book vacations, we were interested to know who had taken their winter blues and checked in to somewhere sunny and warm. In order to get an idea of the spring breaker crowd, People Pattern ingested a small sample of Facebook and Twitter followers of Hilton Hotels. For each each unique user, the platform pulled…
February 24, 2015
Social Media Week New York was in full swing this Tuesday, February 24th. Thousands of heavily bundled marketers, strategists and creatives huddled beneath the awning of Manhattan’s Highline Stages, in the heart of The City’s trendy Meatpacking district. Attendees hailed from all over the world, and had come together to learn from industry experts and innovators. Attention was top of…