It’s hard to believe SXSW is almost here. It feels like only yesterday the world descended upon Austin for two weeks of mayhem in Central Texas. Although we can’t opt in or out of bad parking and promo girls pawning flyers for the next “VIP Event,” we do have panel-picking power. The discerning curators that we are, People Pattern has…
August 28, 2014
August 20, 2014
There has been a significant shift in the methodologies used to build effective social media campaigns over the past 18 months. The industry has evolved. The impact of building an earned social engagement program has diminished. Summations of elementary analytics such as “likes”, “followers” and brand mentions are less meaningful to smart marketers today. The importance of integrating and adopting…
July 24, 2014
A brand’s voice across social media plays a significant role when it comes to brand perception. In order for social to help rather than hurt perception it is important for market researchers to stay on top of fan trends and steer the brand in the right direction. By monitoring a brand’s audience – and then using surfaced data points to…
July 18, 2014
After my spring semester at the University of North Texas ended I had a choice, to either spend my summer internship in a big, cubicle-heavy, office in Dallas, or work for People Pattern at their World HQ in Austin. I was a little skeptical about heading that far away from my Dallas/Ft. Worth comfort zone and my home city of…
July 11, 2014
Our post yesterday provided an overview of the recent Facebook study on emotional contagion and summarized the various responses to it. The wider issues are important to address, and I recommend reading yesterday’s post to see some different, and conflicting (but thoughtful), perspectives on those issues. In this post, I talk about some of the conversations we’ve had at People Pattern and…
July 8, 2014
In the advent of the digital age, the traditional spray and pray approach to marketing and advertising is ineffective, inefficient and simply irresponsible. Customers are more savvy, better informed and generally demand more from brands. Having data at our fingertips has given way to the full-on expectation to be treated as an individual rather than being bucketed within a larger audience….
June 18, 2014
The FIFA World Cup is the world’s most widely viewed sporting event. With such an engaged audience, marketers around the world are jockeying to get in on the action. In fact, the event is projected to provide a $1.5B boost to the global ad market. Big sponsors such as Coca-Cola, McDonalds and Johnson & Johnson are paying $75M each for a TV presence around…
April 22, 2014
American runner Meb Keflezighi crossed the Boston Marathon finish line this Monday afternoon, earning himself a first place medal and the honor of being the first American athlete in thirty-one years to bring home the hardware at the event. Happy Patriots Day. Amidst all of the excitement and emotion, People Pattern was curious to get an idea of who was…
March 12, 2014
People Pattern announces the release of the beta version of our Marketing Analytics platform People Pattern is pleased to announce the launch of the beta version of our predictive analytics platform designed to help marketers discover and engage their audience. The People Pattern platform will provide brands, retailers and agencies the tools to understand their audiences, and what – exactly…
March 6, 2014
SXSW- It’s easy to get swept away by the hooplah of badges, RSVPs, secret shows and networking sessions. Easier still to lose track of what’s worth checking out and who’s blowing smoke. Using natural language processing and machine learning techniques unique to the People Pattern platform, we sorted through the deluge and compiled a targeted list of recommendations for eight…
December 31, 2013
With an advanced analytics marketing platform, People Pattern automates the collection and analysis of audience data to activate high-value personas Austin, TX, December 31, 2013 — People Pattern, with its audience segmentation and user classification platform for data-driven marketing, today announced its $4.5 Million Series A funding. Mohr Davidow Ventures, who was a seed investor in People Pattern earlier in 2013,…