Just days before SXSW kicks off, Austin, Texas will play host to the INMA Mobile Summit for Engagement and Profit. The conference will focus on innovations in mobile technology, with themes centered on the future of mobile, brands that are using mobile to the greatest advantage, and new ways to connect, target and engage with a digital audience. People Pattern is…
Since season three of the Netflix original series “House of Cards” aired last week, water cooler conversations have fluctuated between season spoilers and envious remarks about Claire Underwood’s wardrobe. The success of the show, which was reportedly watched in its entirety last weekend by roughly 2% of all Netflix subscribers, is a testament to the impact that data has had on…
Barcelona is humming as thousands of technophiles descend upon the historic Catalonian capital for Mobile World Congress. Products showcased at the event this year will set the stage for technology–and the way the world approaches it–until the Congress meets again in 2016. This year, the connected consumer is top of mind. In the first days of the event, the most…
As folks shed winter coats and book vacations, we were interested to know who had taken their winter blues and checked in to somewhere sunny and warm. In order to get an idea of the spring breaker crowd, People Pattern ingested a small sample of Facebook and Twitter followers of Hilton Hotels. For each each unique user, the platform pulled…
Nobody likes a sell out. So how do brands and creatives connect without making millennial customers feel like they’re buying in? Five tips for developing and maintaining an authentic brand voice. 1. Develop an audience specific strategy New York Times writer Jenna Wortham encourages marketers to think deeper about cross platform strategy to send the right messages where folks want…
Social Media Week New York was in full swing this Tuesday, February 24th. Thousands of heavily bundled marketers, strategists and creatives huddled beneath the awning of Manhattan’s Highline Stages, in the heart of The City’s trendy Meatpacking district. Attendees hailed from all over the world, and had come together to learn from industry experts and innovators. Attention was top of…
Last night, Hollywood played host to the 87th Annual Academy Awards. The show honors film’s finest–celebrating the creativity, innovation, skill and daring that entertains us all throughout the year. In the days leading up to the ceremony, People Pattern took a look at the audience that would be watching the Academy Awards and ingested a small sample of Facebook and…
Fashion is all about being seen and if Fashion Week trends are any indication, digital media is the place to be. Fashion Week has always provided design houses the chance to showcase innovation and daring new looks. As stylish folks jetset this weekend from New York to London, technology is top of mind. Fashion is evolving to meet consumers’ growing…
Earlier this month, Twitter announced that it would acquire Niche, a New York based company that manages more than 7,000 social media influencers. Since it was founded in 2013, the company has served as liaison between large brands looking to promote themselves and their products by partnering with digital media influencers. The move is a part of a larger shift in digital…
Earlier this month I had the privilege to attend and present at Big Bang XIV. Hosted by media pioneers Ken Hertz and Jeff Pollack, the forum is an intimate occasion that brings a roster of music and technology executives together to discuss crossover opportunities and innovations in their respective fields. This year, much of the conversation focused on the effects of…
Not sure whether the water-cooler conversations are just friendly or if there could be something…more? Romance can be hard. With so much on the line, it’s best to have a good idea of where you stand before you put yourself out there. For all those looking for love this weekend but not wanting to stray far from the couch, People…
In the Ruby on Rails world, the devise gem is a widespread way to handle user authentication, registration, confirmation, invitations, and more. Another fairly widespread gem is attr_encrypted, which is great for encrypting model attributes in the database for security/liability reasons. The Problem: Unfortunately, these gems do not play nicely together when you want to encrypt the email attribute on a devise-based user…