Innovative brands convene to explore how People Pattern’s Audience Insights platform helps them gain an edge in the race to win, retain and serve customers April 07, 2015 08:30 AM Central Daylight Time AUSTIN, Texas–(BUSINESS WIRE)–People Pattern, a leading Audience Insights platform, today announced the launch of their global roadshow, beginning this evening at the Le Meridien Chambers in downtown…
We’re hosting a happy hour in Minneapolis this Tuesday, April 7th starting at 6 PM, and we’d love for you to join us! People Pattern debuted its Audience Insights platform to help companies turn unstructured data (Tweets, Facebook posts, ratings and reviews, commentary) into actionable persona sets, helping them gain an edge in the race to win, retain and serve customers. Every…
On the coat tails of SXSW, live streaming applications are making headlines. In addition, major brands are venturing into new territories, healthcare needs to play catch-up and brands partner with indie bands to promote consumer products. Go figure. Live Video…So hot right now In our SXSW wrap up published last week, we discussed the new apps and products that made headlines…
The future, it turns out, smells like stale beer and burning “trees.” On a Thursday night in Austin, Texas, a crowd of festival goers embraced the mingling aromas to experience pop star Miley Cyrus perform with Mike Will Made-It, Atlanta rap artist and producer of Cyrus’ breakout album,”Bangerz,” at the Fader Fort stage. Miley Cyrus’ appearance was not published on…
Audience Insights platform uses advanced data science techniques to connect unstructured data (posts, tweets, commentary, reviews) with marketing personas and segments AUSTIN, Texas–(BUSINESS WIRE)–People Pattern today launched its Audience Insights platform, accompanied by a full set of APIs and services, that converts public, unstructured data into meaningful audience insights. With People Pattern, brands can accurately predict and segment audiences using…
“Keep Austin Weird”–the mantra reflects a deep pride that the folks down in Austin hold for the quirks that have turned the city into a hotbed for innovation, culture and creativity. SXSW has become a quintessential representation of the city’s eccentricities, manifested in a weeklong celebration of technology, film and music. As this year’s conference and festival come to a…
WHITE PAPER Data driven customer acquisition Sophisticated tools help take the guesswork out of lead generation and enable marketers to engage high quality customers at scale. New technologies empower marketers with the insights to rethink traditional strategies and engage with clients and prospects on a completely new level. Digital media and social networking have changed the way we think of…
Tents, banners and stage structures come down as the 22nd Annual SXSW comes to a close. As folks return home to far flung cities around the world, they will do so full of inspiration and insights into the cutting-edge technologies and creative insights that will define 2015. Among the top trends at SXSW, products and services catering to alternative ways…
We all deal with the emotional baggage of guilt and disappointment differently–some eat ice cream, others go for a run. As a kid growing up in a first-generation Korean household, tragedy struck when I came home with a disappointing grade like an “A-.” Instead of food or exercise, in times of trouble I turned my energy on the clarinet. Fast…
From the people, to the panels, the parties and the RSVPs, SXSW can be overwhelming. In order to make sense of it all–and identify the events worth attending–People Pattern analyzed a sample audience of folks interested in SXSW. On a high level, we discovered that the majority of folks visiting Austin flew in from New York and Chicago. Most of…
People Pattern is thrilled to announce its partnership with MobilityATX to drive changes in local legislation by providing insights into issues voiced by citizens in the Austin, Texas area concerning transportation and mobility. Founded by public and private partners including RideScout, CapMetro, Leadership Austin, Glasshouse Policy, Austin Technology Council, MobilityATX provides an innovative forum to encourage people-based solutions to local traffic issues. In partnership, People Pattern will…
There are three areas non-profit organizations can benefit from investing in big data tools and intelligence. Around the world, more than 500,000 nonprofit groups that are surviving on less than $1,000,000 in total revenue. From our perspective, nonprofits have a huge opportunity to apply big data to their fundraising efforts, and they’d be well-served to invest in doing so. In…