It’s nearly impossible to please everyone when it comes to marketing. Aside from product, marketing is the most public-facing aspect of a business, and everyone has an opinion. Since marketing is so open for scrutiny, there is a low threshold for mistakes. But over the course of a decade plus-long marketing career, not to mention a lifelong consumer of things,…
Part 3 of my 4 part series on #MesosCon2015: Apple’s Siri, presented by Robert Lacroix and Brain Sumner. Among all the great examples of ways companies were using Mesos and all of the projects that improve or simplify using it, this fact alone — Apple uses it — was the eye opener that told me “okay, this is really good stuff.”…
In part 2 of my #MesosCon blog posts, Tom Petr at Hubspot brought an entertaining exposition of their stack and how they got there, with highlights of the trials and tribulations along the way. The main take away was that they built a platform where the engineers own the end-to-end success of their products. The engineers make the tech decisions, and…
Last week I had the great pleasure of attending #MesosCon in Seattle. Mesos is a technology that I had heard some things about, and was interested in seeing how we could apply it to our systems here at People Pattern. I went knowing that, in a nutshell, Mesos allows you to take a pool of resources and aggregate them together, then allocate…
It’s swelteringly hot in most parts of the country, school is just getting started and consumers everywhere are recovering from summer travel and family adventures. Holiday turkey and presents are probably the last thing on consumer’s minds. However, in the immediate wake of the back-to-school onslaught, retailers are gearing up for Holiday shopping season. Facebook recently published a great article outlining…
People Pattern combs through digital data to understand trends and changes happening in the market world. Using semi-supervised machine learning and natural language processing technology, People Pattern explored the vast, messy milieu of public expression to build a quick hit list of top influencers, articles and images to take with you into the weekend. Enjoy. Key Influencers We’re Following @notyourstandard…
There’s a lot of to do out there about data-driven marketing. When converting a digital audience member to an actual customer is paramount to success, it’s important to make sure you are on the cutting edge of new marketing tactics. Here’s a short checklist to help you determine if you are indeed a new-age, technology-driven marketer, or if you are…
People Pattern combs through digital data to understand trends and changes happening in the marketing world. Using semi-supervised machine learning and natural language processing technology, People Pattern explored the vast, messy milieu of public expression to build a quick hit list of top influencers, articles and images to take with you into the weekend. Enjoy. Influencers We’re Following @susanluckywong …
Via Forbes When Erlich Bachmann paid a street artist $10,000 to make a logo for PiedPiper in HBO’s Silicon Valley, I had one of those ‘too real’ moments. A few years ago, my company People Pattern hosted a SxSW party at our office in Austin. The neighbors were spray paint artists, and our marketer at the time invited them to…
VIA TECHCRUNCH “We’re watching you.” This was the warning that the Chicago Police Department gave to more than 400 people on its “Heat List.” The list, an attempt to identify the people most likely to commit violent crime in the city, was created with a predictive algorithm that focused on factors including, per the Chicago Tribune, “his or her acquaintances and…
People Pattern combs through digital data to understand trends and changes happening in the marketing world. Using semi-supervised machine learning and natural language processing technology, People Pattern explored the vast, messy milieu of public expression to build a quick hit list of top influencers, articles and images to take with you into the weekend. Enjoy. WHO WE’RE FOLLOWING @eggcanvas @chrismelberger…
When most people hear you are headed to the French Riviera for Cannes Lions, the response is “That’s amazing!” And when you return, back to the life of the drab peasant, they assume that it was all beaches and rosé (which are for sure represented). But most people in the industry have asked one valid question upon my return: “Was…