One billion people watch the Oscars every year. And Leo’s win for The Revenant broke Ellen DeGeneres’ previous record for the most tweeted moment of an Oscars telecast, with 440k tweets per minute. People Pattern captured a few thousand of those accounts to surface key insights around the engaged audience. While many brands such as Spanx and Louis Vuitton align well with the event,…
WHITE PAPER Activating your most profitable personas Personalized marketing is the ultimate form of targeted marketing. By creating highly customized messages, marketers can better communicate how their product or service can meet consumer needs. More companies are beginning to implement personalized marketing into their campaigns, but in most cases the audience segments being targeted are still very wide. The more…
WHITE PAPER Data driven influencer identification Pop quiz: Are you more likely to respond to an advertisement or a recommendation from a friend, family member or colleague? If you’re like most people, advice from someone you trust is much more likely to sway your opinion. In fact, the vast majority of consumers consider a referral from people they know to…
We were delighted to be invited to speak at the UT McCombs School of Business recently, on the clash, and more importantly, the mutual benefit of marketers and academics working under the same roof. One of the major themes at People Pattern is how academics operationalize their findings into business practices, and use their smarts to create innovative products. Watch our CEO Ken Cho,…
WHITE PAPER Defining and activating influencers Whether your business operates out of your garage or is one of the world’s largest brands, you understand the need to spread the word about your company’s products and services. You probably have marketing and advertising initiatives in place to do exactly that. Most businesses also understand the importance of word of mouth marketing….
WHITE PAPER 5 steps to personalized marketing Historically, marketing has been an all-or-nothing affair: messages are distributed to the largest possible number of people, attempting to reach new consumers while retaining existing customers. Online or traditional advertising and email campaigns tend to generalize product and service information to a common denominator to attract as many views as they can. While…
Successful companies have great products. In rare cases, a company will develop a product that people simply cannot be without, and it fuels success with little intervention. Those are bluebirds. A great product is only part of the sustaining force for most companies. How a company makes each client feel about their patronage is critical, and cannot be ignored. Technology…
I have been living the dream (well, my dream) for the better part of two decades, having the circumstantial luck to enter the professional world just when the internet originally commercialized (“dot com one”), work in a market research consultancy as data collection digitized, then be part of two content curation product companies through the rise of social media as…
Two weeks ago was a week of firsts for me. My first time visiting New York City. My first time attending Advertising Week. My first time being in a business development role at an event. Because of these firsts, I have an interesting perspective on some of the main topics that prevailed throughout the conversation at Advertising Week 2015. The…
Last week I was fortunate to attend ApacheCon Europe for the first time. The event took place in scenic, historic Budapest over four days. This was the first ApacheCon to adopt a new format where the conference was divided two parts: ApacheCon Big Data, focused on the many Apache projects relevant to big data professionals, and ApacheCon Core, focused on…
Throughout AdWeek, marketers and brands shared how to be disruptive, innovative and stay ahead of the curve. But the key to success, as Campbell’s Global Director of Digital Marketing Umang Shah reminded us, is to stay perpetually relevant. Complacent or out-of-touch brands will lose customers to competitors, because, as Nader Ali-Hassan at Progressive shared in a different talk, “we are…
For the fourth and final post of my series on #mesoscon2015, Adrian Cockcroft (@adrianco) gave a keynote presentation on “Cloud Trends, DevOps and Microservices.” Here are the highlights. Cockcroft helped lead Netflix’s migration to a large scale, HA-public-cloud infrastructure, and the open sourcing of the NetflixOSS platform. Currently he serves as Technology Fellow at Battery Ventures, focusing on what comes…