People Pattern Co-Founder & Chief Scientist, Professor Jason Baldridge will be presenting the topic of “Disambiguating Explicit and Implicit Geographic References in Natural Language” at The 2016 Machine Learning Conference in Seattle on Friday, May 20, 2016. Here is the Abstract When people speak, both they and their utterances are situated in place and time. Our utterances reflect where we are from,…
The Renaissance of Email A not so long time ago in a galaxy far, far away – from reality – it became trendy to proclaim the ‘death of email.’ Electronic mail went to the dark side of modern communication – as a posterchild of information overload and the “distraction-industrial complex.” Marketing emails earned monikers like “graymail,” “BACN” and “ham” because…
Once considered the land of “creative-types with intuition”, marketing is now a quantifiable, data-driven function. Today’s marketers proclaim customer data as their new “oil”. The most important evolution in the history of marketing is the ability to understand what data you have, what data you can get, how to organize and, ultimately, how to activate the data. If data is…
Manifest the reality you want to be a part of Manifesto I don’t exactly know when or how I adopted the phrase “manifest the reality you want to be a part of” as my manifesto. But it’s something my colleagues have said they like about me. I guess it’s my version of “be the change you want to see”. I…
How Did I Go About the Latest Redesign of Our Website? Do you ever finish a project, feel proud for a moment, then quickly see room for improvement? Most of us probably need to let that project live for a moment, focus on other projects and then come back to it when the timing feels right. Working endlessly like a…
People Pattern is excited to unveil our Portrait Database (PDB). Machine learning techniques were used to give structure to billions of unstructured documents such as Tweets, Facebook wall comments, Instagram posts, blog posts and customer reviews. The PDB answers the desires of marketers and researchers, who have been looking for a structured database of individual records (aka portraits) with demographic, interest and persona attributes…
Big brand CMOs are growing weary of ambiguous and non-actionable insights from their current social media listening tools. Here is a common scenario heard throughout marketing departments today: One of their trusted social media gurus slacks the CMO: “Latest campaign just earned an 80% positive share of voice. Boom!” CMO responds curiously: “Yeah? Is that positive sentiment coming from our…
The Evolution of a Brand and Website Creative people are problem solvers. That’s our function. How do you solve problems? Trust and some really great conversations empowered me to envision what People Pattern’s brand should look like. I gained that trust by learning how to ask the right questions. What do you want to say? Who do you want to…
To most companies, “influencer marketing” is just the hip, digital version of celebrity endorsements. Some people have thousands or millions of social media followers; you pay them to say nice things about your brand and they bring in new customers. That is the “top-down” approach to influencer marketing, and it is broken. Although pure influencers can make plenty of noise,…
Brands and products have to adapt to the demands of today’s consumer — and this change must happen fast. Traditional market research – phone surveys, panel discussions, and field research for example – is not keeping pace. According to a recent report by GreenBook Research, market researchers say the biggest challenge they face are the methodologies of market research. These methodologies take…
When I met People Pattern’s CEO, Ken Cho in the beginning of 2015 I was left with the feeling that someone really “got” me and what I do. One of my past creations that really resonated with him was my Vespanaut. Unlike so many other design clients I was used to (who wanted to know if I could deliver within…
WHITE PAPER Validating existing audience segments All brands must understand their audience in order for their marketing efforts to target the people who are most likely to purchase their products and services. Even brands with universal appeal learn who their best customers are, and work to not only make them repeat customers, but share their message. Understanding your audience helps…