In the advent of the digital age, the traditional spray and pray approach to marketing and advertising is ineffective, inefficient and simply irresponsible. Customers are more savvy, better informed and generally demand more from brands. Having data at our fingertips has given way to the full-on expectation to be treated as an individual rather than being bucketed within a larger audience….
Gallup Inc. released a report Monday entitled “The Myth of Social Media,” that concluded “social media are not the powerful and persuasive marketing force many companies hoped they would be.” This is certainly an attention grabbing headline, but not all that surprising. Traditional market researchers like Gallup have been slow to warm to social media. I’ve been in the business too long…
The FIFA World Cup is the world’s most widely viewed sporting event. With such an engaged audience, marketers around the world are jockeying to get in on the action. In fact, the event is projected to provide a $1.5B boost to the global ad market. Big sponsors such as Coca-Cola, McDonalds and Johnson & Johnson are paying $75M each for a TV presence around…
At the end of the last presidential election, Politico ran a compelling article about the lack of technology and analytics that were applied by the losing party and its operatives. The article points to the clear need to close the innovation gap between the losing party and the winning one. However, I’d argue that there is an innovation gap that spans the…
Mechanical Turk: an Introduction The official introduction can be found here, but it’s written in whitepaperic, a language that’s closely related to legalese. Basic terminology of Mechanical Turk: AMT: Amazon Mechanical TurkRequester: you, the experimenterHIT: the Human Intelligence Task of your creation. Technically, this refers to a small static part of a larger job (a HIT Type), but is colloquially used to refer all…
American runner Meb Keflezighi crossed the Boston Marathon finish line this Monday afternoon, earning himself a first place medal and the honor of being the first American athlete in thirty-one years to bring home the hardware at the event. Happy Patriots Day. Amidst all of the excitement and emotion, People Pattern was curious to get an idea of who was…
Founder and Chief Scientist Jason Baldridge – “The Professor” here at People Pattern – recently took a trip to the Big Apple to give a tutorial at the Sentiment Analysis Symposium. The tutorial covered many aspects of practical sentiment analysis and related topics like geolocation and authorship attribution. In preparing the material for the tutorial, Baldridge drew from his research at the…
Elias Ponvert, Director of Data Science at People Pattern presents on Unsupervised Partial Parsing A few weeks ago, Elias Ponvert, Director of Data Science at People Pattern, was asked to do a presentation for a group of eager listeners at an Austin meet-up group for Machine Learning enthusiasts. Ponvert chose to present his thesis defense to the group, and for…
The world of data science can be intimidating for anyone out of the loop. And if the name “Data Science” weren’t daunting enough, strange charts, symbols, and a lingo foreign to most have made the field easy to write off and leave to the “experts”. But as Big Data becomes a buzz phrase, that attitude is becoming increasingly less common….
People Pattern announces the release of the beta version of our Marketing Analytics platform People Pattern is pleased to announce the launch of the beta version of our predictive analytics platform designed to help marketers discover and engage their audience. The People Pattern platform will provide brands, retailers and agencies the tools to understand their audiences, and what – exactly…
A huge thanks to all who joined People Pattern and Gage for an afternoon on Austin’s Eastside. We thoroughly enjoyed breaking brisket with new friends and old. Folks arrived by bicycles and Uber and everything in between. Marketing mavens chatted with data scientists, and all washed J. Mueller’s famous BBQ down with organic margaritas. Only in Austin. We appreciate Gage for their…
SXSW- It’s easy to get swept away by the hooplah of badges, RSVPs, secret shows and networking sessions. Easier still to lose track of what’s worth checking out and who’s blowing smoke. Using natural language processing and machine learning techniques unique to the People Pattern platform, we sorted through the deluge and compiled a targeted list of recommendations for eight…