Targeted marketing is the future of brand communication and engagement with customers and fans. New technologies enable companies to create and maintain personalized relationships on a large scale, and personalized marketing has become essential to brand success. Failing to adapt would have serious repercussions. As targeted digital marketing becomes brands’ primary weapon of choice, spirits companies have faced a conundrum. Wine, beer and spirits…
At People Pattern we do a lot of data science. For a small organization, we have a fairly large data science team: five full time data scientists and a cadre of interns. We’ve been in business for over a year, and from its inception People Pattern has considered data science to be a core competency. So we’ve got some opinions…
Market research has undergone significant changes over the past ten years. The explosion of digital data has rendered traditional methods outdated–too time consuming, biased and unnecessarily expensive. In order to produce valuable insights, researchers needed to understand what brand customers want–ideally interacting with subjects within their natural environment. The maturation of digital technologies has made this dream a reality, if…
Yesterday I mentioned that I was asked two questions following my Social Media Club Austin presentation. The first was, “What’s it like to work at People Pattern?”, the second was how to utilize technology to personalize marketing efforts. Which is what People Pattern does: helps brands achieve audience insights, leading to smart marketing decisions and advanced personalization in order to optimize lead generation….
I recently spoke at the Social Media Club Austin September event, and covered the history of marketing and communications. I addressed how the past has led us to the present; that is, the need for audience insights to drive personalized consumer experience. Following the presentation, most of the attendees seemed to take interest in two things: what it’s like to work at…
Amidst the glamour, excess and fanfare of Fashion Weeks around the world, it’s easy to forget that the fashion industry is all about persuading customers to buy. Brands are getting creative with new ways to connect with audiences and encourage purchases. New York Fashion Week provided live streaming of runway shows, and Ralph Lauren’s show featured “4D” technology- giving the illusion that the models…
East Pedernales, Texas— People Pattern is hosting the second in a series of Social Hack Nights tomorrow, Thursday September 18th. You know how Hack Nights go–folks will be working and playing from 6pm until the last person wraps. We’ll kick off the evening with snacks and beer in the reclaimed warehouse that serves as Clarify, inc.’s home base. Clarify, formerly Op3n Voice, has…
Communicating different brand messaging through omni-channel marketing provides opportunities to differentiate brand messaging and engage unique consumers. Modern marketers must be able to consider a number of different channels to connect with customers. Engaging with multidimensional audiences requires a comprehensive strategy. As more avenues for communication are used, it becomes increasingly important for brands to have different strategies for each…
I’m excited to be presenting at the September meet-up of Social Media Club Austin at People Pattern HQ tomorrow, September 16th, at 6:30 PM. Marketing has always been about spreading your brand message and uncovering new customers, previously through impersonal, broadcast tactics. With the uprise of social and the advent of social media management platforms, global brands have been afforded the ability to listen…
We on the engineering team at People Pattern use open source software all the time, like software engineers almost anywhere. We are committed to giving back to the open source community. Thus far, these contributions have been bugfixes, documentation improvements, etc.—good stuff—but today we are announcing the first full project we have open sourced: a Python client for the CrowdFlower API, called, simply, “crowdflower.” CrowdFlower is a crowdsourcing…
The right message to the right people at the right time sounds easy enough. But as with most things, content success doesn’t just happen. With the wealth of structured and unstructured data that is openly available on- and off-line, it seems like it would be easy to know the right way to segment and engage distinct audiences. However, content for content’s…
Recently, Twitter announced that it has launched a beta version of the Buy Button, embedded directly into tweets and allowing users to purchase without exiting the platform. Initially available to implement only by a small test group including The Home Depot and Burberry, the Buy Button further indicates a trend towards the uprise of social commerce as brands look to maximize the…