Since 2012, Austin, Texas has played host to one of the most glamorous sports in the world. In 2012, The Circuit of the Americas brought Formula One to the United States. The event is a show of high society and excess. Fashionable jet setters follow the series for luxurious weekends in the most cosmopolitan cities in the world. Tickets cost anywhere from $300 to…
The cake was ordered, the dress had arrived, but an important detail was missing: the official wedding hashtag. With 275 people on my invite list, I wanted a way to track their personal social conversation – to see what they were discussing before, during and after my big day. Crowdsourcing ideas from friends led to a hashtag victor: #TimeToTreharne. A week…
The exponential growth of data is transforming digital marketing. According to Booz & Company, 61% of data professionals say big data will overhaul marketing for the better. A stunning 90% of all data has been generated over the last two years (source: SINTEF). The vast majority of this data is generated from social media and is “unstructured data.” The availability of affordable high-speed…
I’m looking forward to speaking at Texas State later today, addressing the increasing overlap between marketing and IT, and how social media and the subsequent data fit into the mix. I’ll be discussing how social tools can help nurture the entire customer engagement process, from marketing to sales and support. I’ll also be talking about opportunities that lie in social, and social…
Companies Uber and Lyft have pioneered the crowd-sourced taxi service industry. Both companies are heavily funded and boast global presences. Since its founding in 2009, Uber has raised over $1.5 billion and is valued at over $17 billion. The slightly younger Lyft, founded in 2012, has been valued at $700 million. In their successes, Uber and Lyft have started what has become one of…
Millennials are an opinionated crowd that enjoy being involved in brand conversation. They crowdsource recommendations from peers – influencing each other’s opinions on brands, which has left marketers with the challenge of leading the conversation. For many, the solution has been to enlist the help of established internet influencers. Social platforms are evolving to support paid campaigns to reach particular…
This Wednesday, People Pattern Co-Founders Ken Cho and Professor Jason Baldridge will lead a breakout session during the annual Minnesota Interactive Marketing Association (MIMA) Summit in Minneapolis, Minnesota. Ken and The Professor will focus on the importance of technology and data science in marketing. Since the rise of social and the advent of social media management platforms, marketers have had…
The explosion of social media has forced brands to get smart about the way that they interact with fans and audiences. Localized advertising has become a combination of the digital and the physical, providing the right experience in the right place, at the right time to encourage sharing. In the age of the customer it’s up to brands to create experiences that…
The past ten years the internet has become a critical tool in all aspects of modern business, culture and communications. Since 2004, the number of internet users has increased 220%, with users logging in from every continent and nearly every recognized country. Social media has become a key component of global internet use. According to a recent PewResearch study, 74% of internet…
A data scientist and a marketer walk into a bar. In the past, they may have only exchanged pleasantries. Today, the marketer buys the techie a drink and wants to talk serious shop. The explosion of data and the advances in technology over the past few years have dramatically changed the way that brands and agencies interact with customers. We…
Facebook recently announced plans to rollout a people-based ad tech system, serving ads to people off the Facebook platform while still utilizing Facebook data. This places them in direct competition with the likes of Google, and with a significant advantage—our social selves are a highly accurate depiction of our actual selves; in fact, the importance of the “social” or “digital” descriptor is debatable. Utilizing…
This week, The City will be abuzz as some of the most prominent names in advertising and tech descend upon midtown Manhattan for the 11th annual Advertising Week. Aside from the must-attend breakfasts, lunches and get downs to the tune of Outkast, A-Trak and T.I., there are a few sessions that shouldn’t be missed. Three trending themes emerged after taking a…