Each week, the People Pattern team chooses two different brands to take stock of their online marketing efforts. As winter sets in and we all start to cozy up in stretchy pants and practical shoes, we decided that now was the appropriate time to take a look at two leaders in athletic gear: Nike and Asics. For a quick survey of each brand’s…
Increasingly, the chances of your social content being seen and absorbed are becoming less and less. Whether your social team is large or small, it’s never been so important to have a strategic social plan in place. How do you attract your audience’s attention by appealing to them on a personal level, at scale, leading to conversions? And how do you…
Organic is dead. Beginning January 2015, Facebook will limit organic distribution of promotional brand content. The move, announced November 14th, involves the implementation of a new algorithm that will filter out posts that push people to buy, enter a sweepstakes, or simply recycle the same content used in paid promotions. In a blog post published Friday, Facebook announced that the intention of…
A delegation of People Pattern women attended the 14th annual Texas Conference for Women. The conference, hosted by the First Lady Anita Perry, is the largest women’s conference in the state and is focused on providing a venue for education, inspiration and networking for Texas women. The full-day event played host to an audience of 6,000 that enjoyed presentations from Tamara Mellon,…
Every week, the People Pattern team chooses two different brands to monitor their audience and marketing efforts. In honor of November men’s health awareness or, Movember, we decided to explore the audiences behind the movement in the United States and the UK. Lets take a look at how their audiences stack up. For a quick survey of the Movember audience, People…
Whether you call it collaborative consumption, or experience economy, our wired world has led to an unprecedented comfort with sharing what belongs to us with strangers. People feel confident enough to connect with those in need to offer a place to stay, a service, or a skill. The ease of these transactions has connected communities across the world and made these kinds of…
With the holidays quickly approaching, we’re all trying to gain market share while keeping our marketing spend minimal. How do you ensure your audience remains loyal during peak buy season, while simultaneously attracting consumers from your competitors’ audience? How do you maximize your marketing dollars? The answers lie in a one-time audience intelligence report focused on holiday shopping behavior. With…
IBM and Twitter announced a partnership that will incorporate Twitter data into IBM data, further enhancing IBM solutions. In addition to data augmentation, IBM plans to train over 10,000 consultants from around the world to be experts in social engagement, with a Twitter certification program in the works. The alliance is strategic. By incorporating social data into their solutions, IBM is propelled into the…
This fall, The Economist kept big data and elections to top of mind with an article that pointed to the effect that predictive analysis has on campaign efforts. The Washington Post comedically paints a picture of politicos across the country “staring at tea leaves” as they try to predict the outcome of the election. Fast forward to this week and US News & World Report sums…
Gap launched a Fall advertising campaign in 2014 that controversially lauded banality in clothing. The “Dress Normal” campaign urges people to “let your actions speak louder than your clothes” but has many wondering, what’s the deal with Dress Normal? Featuring four films by David Fincher, most recently of Gone Girl fame, the innovative spots mark Gap’s return to television. The films are beautifully shot…
I was recently reflecting on this post–discussing the intersection between marketing and data science–when I started to realize how little I knew about data science. Sure, I’m privy to a lot of smart-sounding conversations around machine learning and natural language processing, but if I really want to understand the field, the nuances and the key players, I realized I needed to…
The uber influencer is essential to every brand’s bag of tricks. Influencers are superfans–ardent advocates of their favorite brands who see themselves as extensions of the brand and show support with loyalty, advocacy and ultimately, dollars. Through influencer activation, brands have the ability to organically build branding, share messaging and communicate with fans on a peer-to-peer basis. By carefully cultivating…