In a crowded market, how does Ford stand out? For a quick survey of the audience, People Pattern ingested a sample of @Ford followers. For each each unique user, the platform pulled the last 200 posts published to the account and ran the text through a set of classifiers for analysis. After a day, thousands of complex portraits reflecting a…
The end of the year has been exciting to say the least. The unfolding drama of the Sony hack has been top of mind for many, but through the media milieu of conspiracy theories and desperate streaming attempts, news unrelated to the event has made its way to press. With the New Year just ahead, companies are embracing innovative techniques…
Kraft foods stands out among CPG brands as an innovator in data-driven campaigns. Interested in exploring just how much audience insights affect campaigns, People Pattern ingested digital behaviors from a sample audience of 29,883 customers. On a high level, Kraft’s audience is largely made up of Caucasian females, most which are over the age of thirty. People within the Arts…
People Pattern hosted our first annual retreat last week, held at Bishop’s Lodge Ranch in Santa Fe, New Mexico. The goal of the event was to bring together our team with leading representatives from agencies, brands, and data scientists to talk about strategies for 2015. Internally, we heard from People Pattern CEO Ken Cho, who emphasized the importance of brands understanding people….
Looking ahead to the new year, marketers develop strategies to stay ahead of industry trends. Taking into account the dramatic return of paid media, marketers will have to get smart about where and how they allocate their resources. In this week’s Wrap-Up, we share a few of our favorite articles lauding the top paid media platforms of 2014. Instagram Is Now…
Airlines jockey for customers as folks flock to find the best deals. Airlines are turning to social media to connect with customers and provide better, more immediate, service to reflect more forward thinking and customer-oriented business models. People Pattern application ingested a sample of about 2,500 Twitter followers of @AmericanAir and @Delta to gain insights into the psychographics of the customers who fly with both carriers….
A friend once told me the best thing about being a writer is that it opens you up to a world where you can become whatever you want. I think most writers and avid readers would agree, to an almost delusional extent. Lately, I’ve become a veritable expert on the subject of mountaineering. Not actually doing it of course, but ingesting…
Strategy matters. This week thousands of folks in high performance running shoes, clothes of fabrics more engineering than your car, and a shared love of hoppy beverages descend upon Austin, Texas to participate in the 9th annual Running Event. Catering to specialty retailers, the event is a hub for business owners and vendors from around the world. From December 2nd through…
The holiday shopping season is officially upon us. Last year, holiday sales resulted in nearly 20% of retailers’ annual revenue. As the season rolls around again, brands are turning to cloud and mobile technology to make their holiday campaigns more effective. With so many different ways for brands to engage with customers, it is more important than ever that brands get smart…
Each week, the People Pattern team chooses different brands to take stock of their marketing efforts. The telecom industry has become increasingly more competitive, and as brands and operating systems vie for valuable new markets and attempt to steal customers from one another, it all comes down to which brand is best able to connect with their customers. T-Mobile has…
The Lakers may not be winning much on the court, but recent shifts in strategy have increased popularity with Latino audiences. In a world of personalized marketing, audience intelligence has never been more important. As with any demographic segment, marketers must think of nuances within the greater Latino cultural landscape as they develop marketing strategies and implement campaigns. According to…
I recently asked the People Pattern data science team to help me keep tabs on some of the data scientists they most admire. They didn’t disappoint or fall short–be sure to check out our first iteration of “Data Scientists to Watch” here. Like any great feature, one go around wasn’t nearly enough, and so we decided to compose a sequel (more on par…