In early January, Austin played host to hundreds of data geeks from around the United States for the Third Annual Data Day Texas at The University of Texas’ AT&T Executive Education and Conference Center. Data Day Texas is a day packed with speakers and presentations focused on networking and exploring the latest innovations in infrastructure, resources and methods of data storage, access…
Show me you know me. Luxury marketing has evolved in three key as brands learn the importance of data in connecting consumers with their products. Engaging Experiences Drive Purchase : No matter the industry, consumers have high expectations for very personalized interactions with brands. Consumers are looking for a two-way, long-term relationship from brands, rather than a quick transaction. Brands can…
Marketers are allocating more resources to digital marketing and paid media for this year’s campaigns. As such, industry professionals are searching for ways to measure success that go beyond ambiguous metrics characteristic of first-generation digital media. In this post, we highlight a shift in marketing, beginning with a move away from clicks towards real, sales-focused ROI. 40% of marketers don’t…
Joke-kill The act of completely stripping a joke of all humor it originally possessed by trying to add something else after the telling to enhance the humor, but failing miserably. Characterized by silence and the two others present looking at each other in shock caused by the joke devastation. Also known by some in the Charelston SC area as “Jones-ing…
Everyone remembers the childhood fable Rumpelstiltskin: A magical imp is commissioned by a miller’s daughter-in-distress to turn straw into gold. Her firstborn is at stake when he gives her three chances to guess his name—upon correctly guessing “Rumpelstiltskin,” the imp perishes and the damsel is left with the power. (And, you know, her baby). In medicine, it’s often said that…
As big oil takes center stage–again–we were interested to understand how industry leaders could build good rapport with personalized customer communications. In this week’s product showcase, we took a deep dive into the audiences behind Chevron and ConocoPhillips. In order to assess content creation efforts, we needed to understand the nuances of the brands’ audiences. So we ingested data and…
New gadgets and toys took the stage this week at the Consumer Electronic Show in Las Vegas. Once a hub for gamers and techies, the annual event has become an important venue for marketers to learn the latest in brand communication. CES has evolved to be one of the most exciting events on the market-tech calendar. In today’s Weekly Wrap-Up,…
It’s that time of year again–the media is abuzz with inspiration for 2015 and support to help folks stick with their resolutions. Turns out, change is not so easy. According to a variety of different reports, roughly half the people in the United States make resolutions to kick start a new year. However, studies have shown that few of us actually…
I recently sat down to chat with an old friend over a glass of wine and was excited to learn that she had joined the online creative team at a global apparel company. She focuses on creating content for the brand’s fitness and body divisions, areas that she was interested in and excited to help grow. During our chat, she effusively described…
Last week, People Pattern published a showcase featuring Ford Motor Company. In the post, we explored the nuances of Ford’s audience to gain insights into how the brand could use data to understand the market in order to design products that responded to the needs of loyal existing–and net-new–customers. In this week’s showcase, we were interested to learn more about the…
Digital marketing matured in 2014. Brands recognized the need to become more sophisticated with customer insights, while advertising platforms explored ways to accommodate demands of marketers searching for ways to engage customers on and offline. The result has been the emergence of more complex targeting tools and points of purchase. The marketing and advertising worlds are evolving to incorporate data…
As the door closes on 2014, marketers look ahead to the exciting trends that will shape the digital marketing landscape in 2015. People Pattern has compiled a short list of five tips to help marketers stay ahead of the game in the New Year. 1. Brands: Lead the Conversation It’s not enough for brands to listen to conversations and react…