Connecting: Client Success is More Than a Great Product

Successful companies have great products. In rare cases, a company will develop a product that people simply cannot be without, and it fuels success with little intervention. Those are bluebirds.

A great product is only part of the sustaining force for most companies. How a company makes each client feel about their patronage is critical, and cannot be ignored. Technology companies are especially vulnerable to the traps of automation and outsourcing, focusing heavily on their product, and sometimes inadvertently pushing client nurture out of the spotlight. In order to lead clients down a successful path to a long-term partnership, treating each client as your only client, and providing a true consultative relationship is what propels a product forward, and developing those consultative relationships requires manpower and human-to-human interaction that’s personalized and prioritized.

How a company makes each client feel about their patronage is critical, and cannot be ignored.

People Pattern has built an incredibly intelligent application, equipped with a user experience to allow customers to drive. Alongside that product effort is a tremendous focus on the client experience with our technology. Our clients are our most valuable asset–they inform the product roadmap, reveal new use cases, and keep us innovating in new directions.

Each year, People Pattern invites customers, innovators and academics to attend a private conference where they share ideas, challenges and use-cases that we can infuse into our product roadmap, and our customer outreach. Bison Grove 2015 was about connecting – connecting patterns to people, connecting insights to activations, and connecting data science to marketing strategies. As our customer success team moves into 2016, the theme of connecting will not only be driving our product innovation, but also our client relationships.

If you’d like to connect with our team in 2016, we’d love to partner with you. Learn more about the People Pattern team’s technology here, or by clicking the button below.