It’s swelteringly hot in most parts of the country, school is just getting started and consumers everywhere are recovering from summer travel and family adventures. Holiday turkey and presents are probably the last thing on consumer’s minds. However, in the immediate wake of the back-to-school onslaught, retailers are gearing up for Holiday shopping season.
Facebook recently published a great article outlining exactly what retailers should be doing right now, to get out in front of the Holiday sales cycle and it’s worth noting that the most strategic recommendations fall directly in line with People Pattern’s core offerings:
Refresh your audience profile
Understanding your current audience profile involves more than revisiting top selling items from last season, or tracking customer purchases from recent months. Audience Insights from People Pattern allows customers to predict the likelihood of someone becoming a customer. This 360 degree view of an audience puts marketers on the right path from step one.
Identify your key segments
Audience segmentation that’s informed by social data and third-party data, alongside purchase history allows marketers to go to market with messages and products with never-before seen precision.
Find your customer conversion path
Knowing where and why a customer converts is the magic sauce for any marketer, but getting to that point involves the identification of the most significant influencers within each unique segment of the audience, alongside an understanding of where and audience engages most frequently and what content resonates most.
People Pattern’s Audience Insights application arms marketers with the capabilities to refresh audience profiles at a high level, understand the profile of their aspirational target markets, reveal segments within existing and aspirational audience, and tie influencers to each unique segment.
Gain an edge in your marketing efforts as you prepare for the Holiday shopping season. Get started now request a platform demo.
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