People Pattern combs through digital data to understand trends and changes happening in the market world. Using semi-supervised machine learning and natural language processing technology, People Pattern explored the vast, messy milieu of public expression to build a quick hit list of top influencers, articles and images to take with you into the weekend. Enjoy.
Key Influencers We’re Following
@notyourstandard
What We’re Reading:
Marketing Teams Will Soon Include “Engagement Scientists”
Marketing Land
There’s a new kind of job that’s emerging, blending the skillsets of a marketing expert with that of a data scientist. The “engagement scientist” is seen as an evolution of the data scientist’s role. We can — and should — see engagement science pick up steam within the next 12 months. So what exactly is engagement science?
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What We Can’t Get Enough Of:
Why So Many Software As A Service Companies Fall Into An Accounting Trap
Ken Cho
“When Erlich Bachmann paid a street artist $10,000 to make a logo for PiedPiper in HBO’s Silicon Valley, I had one of those ‘too real’ moments. A few years ago, my company People Pattern hosted a SxSW party at our office in Austin. The neighbors were spray paint artists, and our marketer at the time invited them to the party to do a live outdoor street art session – you know, for all the guests who would be inside eating BBQ and not caring.”
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People Pattern provides Audience Insights to the world’s biggest brands by using data science to turn public expression into actionable persona sets, giving brands an edge in the race to win, retain and serve customers.
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