People Pattern combs through digital data to understand trends and changes happening in the marketing world. Using semi-supervised machine learning and natural language processing technology, People Pattern explored the vast, messy milieu of public expression to build a quick hit list of top influencers, articles and images to take with you into the weekend. Enjoy.
Influencers We’re Following
@susanluckywong
What We’re Reading:
Instagram just made a major move that will turn it into a huge advertising business
Business Insider
Instagram has officially switched on its advertising API (application programming interface). It’s a major move for the Facebook-owned photo-sharing app that will almost immediately help transform it into a major mobile advertising business to rival Google and Twitter.
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What We Can’t Get Enough Of:
Machine Learning and Human Bias: An Uneasy Pair
Jason Baldridge
“We’re watching you.” This was the warning that the Chicago Police Department gave to more than 400 people on its “Heat List.” The list, an attempt to identify the people most likely to commit violent crime in the city, was created with a predictive algorithm that focused on factors including, per the Chicago Tribune, “his or her acquaintances and their arrest histories – and whether any of those associates have been shot in the past.”
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