Not all Marketers are cut from the same cloth! As spring rolls in and with buying season just around the corner, we were interested to learn more about marketers’ top challenges and needs. Drawing on digital data and interest-based segmentation, People Pattern developed marketing personas unique to top cities around the United States. With the help of a little data science, we identified the top interests, challenges, hashtags and methods for engagement among marketing folks.
Check out our infographic below to see key marketing personas from around the U.S.
Curious to know more about how interest-based segmentation and persona development gives marketers a leg up? Read our latest white paper on data-driven customer acquisition!
Request a demo to learn more about your audience personas.
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