Innovative brands convene to explore how People Pattern’s Audience Insights platform helps them gain an edge in the race to win, retain and serve customers
April 07, 2015 08:30 AM Central Daylight Time
AUSTIN, Texas–(BUSINESS WIRE)–People Pattern, a leading Audience Insights platform, today announced the launch of their global roadshow, beginning this evening at the Le Meridien Chambers in downtown Minneapolis. The series of exclusive happy hours will feature People Pattern CEO Ken Cho and Chief Scientist Professor Jason Baldridge in open conversation and live demos of the technology. Attendees will have a chance to network with People Pattern clients who are using the platform to gain deep intelligence around their existing and desired audience.
Founded by Cho, former CEO and founder of Spredfast, People Pattern helps brands understand their digital audience by harnessing unstructured data (Tweets, Facebook posts, ratings and reviews, commentary) to gain a competitive advantage.
“Demand is high for brands who want to take their marketing to the next level, to create memorable, relevant experiences for their buyer,” said Cho. “We are excited to visit these cities to explore conversations with some of the world’s best marketing, sales and product teams, and to leave them with practical insights and valuable takeaways on obtaining and utilizing Audience Insights.”
Insights from People Pattern are used for:
- In-depth market research
- Product and Strategy development
- Content marketing
- Lead generation
- Media Planning
Roadshow dates include:
- Minneapolis on April 7th
- Chicago on April 8th
- Los Angeles on April 21st
- San Francisco on April 22nd
- Seattle on April 23rd
- Atlanta on May 4th
- New York on May 6th
The Europe and South America legs of the roadshow will take place in the fall, with specific dates announced later this year.
For more information on each city, visit go.peoplepattern.com/roadshow.
About People Pattern
People Pattern is a Software as a Service platform that supplies meaningful Audience Insights to the world’s biggest brands. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern turns vast, messy public expression into actionable persona sets, helping brands gain an edge in the race to win, retain and serve customers.
For more information, visit www.peoplepattern.com or request a demo.
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