There are three areas non-profit organizations can benefit from investing in big data tools and intelligence.
Around the world, more than 500,000 nonprofit groups that are surviving on less than $1,000,000 in total revenue. From our perspective, nonprofits have a huge opportunity to apply big data to their fundraising efforts, and they’d be well-served to invest in doing so.
In 2014, overall fundraising in the U.S. increased by 2.1%–in the same year, online contributions increased by 9%. As the landscape of fundraising evolves, thanks to small online campaign donations, these organizations are positioned to not only grow their donor bases, but also better understand how to appeal to an increasingly powerful new wave of small, online, donors. The application of a data-science heavy technology to these new donor audiences can reveal behaviors, interests and unique affinities within an audience that until now would not have been available for an organization to better position their fundraising efforts.
In 2013, 72% of all charitable giving in the U.S. came from individual donors. On top of understanding the new wave of donors, nonprofits also stand to benefit from strategically breaking the mold of appealing to the “charity” persona. A key element for unlocking that discovery is putting structure around big data–a first step is knowing what people are talking about on a broad scale. But ultimately, a deep understanding of where key audiences are, and what motivates their behavior, will allow an organization to transform and remain relevant to those audiences over time.
Non-profits need to have a keen understanding of the competitive landscape that they are operating in so that they can see around the corners. These organizations face an array of challenges for operating, ranging from legislation to natural disasters. People Pattern can provide a keen awareness of the competitive organizations, potential partners and key stakeholders that stand to impact the survival of a cause.
Get in touch or request a demo. We don’t just want to help your organization–we want to make it thrive.
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