Just days before SXSW kicks off, Austin, Texas will play host to the INMA Mobile Summit for Engagement and Profit. The conference will focus on innovations in mobile technology, with themes centered on the future of mobile, brands that are using mobile to the greatest advantage, and new ways to connect, target and engage with a digital audience.
People Pattern is excited to participate in the industry event to discuss the latest changes in mobile technology and audience intelligence. Jon Sander, General Manager, and Allison Squires, Director of Client Services, will join leaders to discuss the conditions that lead to innovation, how to generate and nurture growth and how these values contribute to overall brand success.
Jon Sander, will represent People Pattern during Capital Factory’s “Austin Tech and Mobile Survey” event held at 2:30pm Monday afternoon at Capital Factory. Along with other leaders of the Austin technology scene, Sander will discuss audience intelligence, and how digital data can be harnessed and stitched to proprietary data to the immense benefit of publishers and brands.
Allison Squires, will be speaking on the panel “Mobile As An Audience Development Tool: Practical Examples.” Squires will be joined by leaders in strategy from publishers and technology companies at The Capital Factory on Tuesday, March 10 at 8:30am. The panel will focus on how to measure desirable audiences by tapping into smartphones and tablet data in order to generate new leads and appeal to a millennial audience. Squires will share expertise in how to use audience intelligence to most effectively identify, engage, and connect with these valuable audience segments.
Interested in learning more about innovations in audience intelligence and mobile technology? Contact us or request a demo and a team member will be in touch.
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