Nobody likes a sell out. So how do brands and creatives connect without making millennial customers feel like they’re buying in?
Five tips for developing and maintaining an authentic brand voice.
1. Develop an audience specific strategy
New York Times writer Jenna Wortham encourages marketers to think deeper about cross platform strategy to send the right messages where folks want to them. By engaging appropriately on the right channels, brands can be informative rather than coming across as clutter.
“Strategic doesn’t have to mean inauthentic” @jakesilverstein @jennawortham #smwnytimes #smwnyc
— A Buffalogal in NYC (@Buffalogal) February 25, 2015
2. Meet people where they are Buzzfeed Motion Pictures VP Jonathan Perelman emphasizes conversation and relevancy. Understanding where customers are and what they expect across different platforms helps brands come across and relevant.
@BuzzFeed Motion Pictures VP @JPerelman tells #SMWNYC we live in a sharing economy http://t.co/Brch4OXXvt pic.twitter.com/Csd79RLU69
— The Drum (@TheDrum) February 25, 2015
3. Show, don’t tell
It’s the oldest trick in the book, but harder to execute than is often given credit for.
Effective social media must be genuine & have strong emotionally resonant shareable storytelling #SMWNYC #SMWNYTIMES pic.twitter.com/9AB5h4BNXF
— UN Development (@UNDP) February 25, 2015
The new millennial model for marketing is based on passion and creative storytelling. In order for marketers and brands to tap in to this valuable customer base, cultivating an authentic brand voice that resonates with consumers is essential. Find out how by requesting a demo below.
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