Fashion is all about being seen and if Fashion Week trends are any indication, digital media is the place to be.
Fashion Week has always provided design houses the chance to showcase innovation and daring new looks. As stylish folks jetset this weekend from New York to London, technology is top of mind.
Fashion is evolving to meet consumers’ growing desire to integrate technology into their daily lives. Last year, luxury brands like Diane von Furstenburg and Tory Burch announced exciting new wearable partnerships, while Burberry introduced a runway made to order service at the line’s Spring RTW show.
In today’s Weekly Wrap-Up, we highlight some of our favorite innovations from last week’s New York fashion week and look ahead to London.
Burberry Teams With Japan’s Line to Create Celebrity Emojis
Burberry seems to always be ahead of the curve. Earlier this week, AdAge announced the brand enlisted the help of Japanese company Line, known for its cute emojis, to create downloadable, tartan-clad, content during the event. The move will showcase the latest designs and generate social buzz.
River Island, Google and BFC partner for VR experience
The Drum reported that British fashion label River Island has teamed up with Google and the British Fashion Council to unveil the brand’s Fall’15 RTW line with a CGI virtual reality film experience using Google Cardboard. The brand’s emphasis on digital innovation is part of a larger effort to offer a more integrated experience and position the brand as innovator in fashion and technology.
Snapchat Won New York Fashion Week
Fashion may have been the focus in New York last week, but in reality, all eyes were on Snapchat. The ephemeral messaging app has gained popularity with brands and advertisers, especially in the wake of recent feature rollouts. The app has drastically changed the way that things are reported by providing enticing fans with an insider view of events.
Luxury fashion is changing. If Fashion Week trends are any indication, marketers are in for an exciting year.
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