New gadgets and toys took the stage this week at the Consumer Electronic Show in Las Vegas. Once a hub for gamers and techies, the annual event has become an important venue for marketers to learn the latest in brand communication.
CES has evolved to be one of the most exciting events on the market-tech calendar. In today’s Weekly Wrap-Up, we highlight some of our favorite coverage of the event, along with some notable news in marketing measurement.
CES is for Marketers
CES has reportedly become a playground for marketers to spec out the new year. Ad Age reports four key trends that have defined the event for marketing professionals. Included among the top trends at the summit, products showcased at the event share emphases on personalization, “smart” services like tv digitization, and finally, the importance of data.
Electronics Are A Conduit Connecting Brands with Customers
CES, Ad Age posits, has become less about electronics and more about unveiling to the world how consumers will spend their time in the upcoming year. In an article published earlier this week, the outlet argued that products displayed at the show will inform brands of the most cutting-edge trends in engaging with customers.
It’s time to start measuring
Amidst the excitement surrounding the latest toys available to market, Marketing Magazine published an article about how brands are beginning to shift focus from engagement to more quantitative metrics for measuring success and ROI across the digital landscape.
Google to tell brands when video ads actually seen
On a similar note, Google announced this week that the ad giant will communicate to brands and publishers “the extent to which their ads were seen”. The change reflects a wider shift in measurement from the qualitative and often vague measures that dominated the early digital landscape, to more concrete, quantitative metrics.
Not interested in gaming shoes, smart ducks, or a Lamborghini smartphone? The Wire Cutter put together a realist’s guide with cool gadgets that may actually come in handy.
Marketing is changing. If trends at this year’s Consumer Electronics Show are any indicator, marketers are in for an exciting 2015.
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