I’m looking forward to speaking at Texas State later today, addressing the increasing overlap between marketing and IT, and how social media and the subsequent data fit into the mix.
I’ll be discussing how social tools can help nurture the entire customer engagement process, from marketing to sales and support. I’ll also be talking about opportunities that lie in social, and social behavioral data–and how social media impacts different functions across organizations. I’ll examine how social has transformed the way we communicate internally and externally, with specific applications, technologies and use cases.
If you’re interested in chatting further regarding the convergence of IT and marketing, please let me know–always curious and open to industry take.
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