Co-Founders to Present at Minnesota Interactive Marketing Summit

This Wednesday, People Pattern Co-Founders Ken Cho and Professor Jason Baldridge will lead a breakout session during the annual Minnesota Interactive Marketing Association (MIMA) Summit in Minneapolis, Minnesota. Ken and The Professor will focus on the importance of technology and data science in marketing.

Since the rise of social and the advent of social media management platforms, marketers have had the ability to connect with large audiences across a variety of platforms and locations. The problem is, they have typically lacked insight into who that audience is—beyond surface level analysis.

Masses of unstructured social behavioral data and major advances in data science techniques have allowed for deeper audience intelligence than ever before. New tools have become available to empower marketers to gain deep audience intelligence, and to better understand and target niche segments within a larger audience.

In the session “You Say Dāta, I say Data: Decoding Data for Digital Marketers”, marketers will learn about the impact of data science on audience intelligence, and the implications it will have on the future of marketing and advertising.

Can’t make it to Minnesota, but interested in learning more about audience intelligence? Email us or request a demo below and someone from our team will be in touch with you shortly to set up a one-on-one.