This week, The City will be abuzz as some of the most prominent names in advertising and tech descend upon midtown Manhattan for the 11th annual Advertising Week. Aside from the must-attend breakfasts, lunches and get downs to the tune of Outkast, A-Trak and T.I., there are a few sessions that shouldn’t be missed.
Three trending themes emerged after taking a quick look at the more than 250 sessions happening in the next four days. Aside from the star-studded no-brainer events, panelists of this year’s Advertising Week are looking ahead to the future of marketing, incorporating new technologies in data, targeting and monetization of digital media into traditional marketing–providing a little added “oomph” to the tried and true methodologies.
We know that only the most ambitious will make it out to all of the events bookmarked ahead of time, so to help out, People Pattern whittled the list down to a handful of must-see events. We hope to see you out!
No Brainers
Wired NXT
Monday September 29, 10:00am
The Adara Stage at Hard Rock
Fearless
Tuesday September 30, 9:00am
Liberty Theater
Fast Company One on One: Yannick Bollore
Wednesday October 1, 9:00am
Times Center Stage
A Conversation with Marissa Meyer
Thursday October 2, 12:00pm
Times Center Stage
Personalized Campaigns
A Marriage of Mobile and Email: Engaging 15M Users At a Time
Monday September 29, 11:00am
Lucille’s B.B. King Blues Club
Marketing to Millennials? You’re Doing it Wrong.
Tuesday September 30, 4:00pm
Times Center Hall
Get Real: Delivering A Personalized Dialogue with Identity Information and a Modern Marketing Platform
Wednesday October 1, 12:00 pm
Lucille’s at B.B. Kings Blues Club
Reinventing Local Marketing
Thursday October 2, 12:00pm
NASDAQ MarketSite
Monetization of Digital
Storytelling: The Digital Experience
Monday September 29, 3:00pm
B.B. King Blues Club
Engagement: The Key to Winning
Tuesday September 30, 9:00am
Times Center Stage
Engagement. The New Currency.
Wednesday October 1, 3:00pm
Liberty Theater
NASDAQ Innovation Series: Social
Thursday October 2, 3:30pm
NASDAQ MarketSite
Data Driven
The Science & Design of Successful Advertising
Monday September 29, 1:00pm
Liberty Theater
Data-Driven Creative and Visualization
Tuesday September 30, 9:00am
Times Center Hall
Data Driven Ad Creative
Wednesday October 1, 11am
Lucille’s at B.B. King Blues Club
Creating Smart Experiences: How Data, Events, and Utility Will Change the Future of Marketing
Thursday October 2, 10:00am
B.B. King Blues Club
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