People Pattern announces the release of the beta version of our Marketing Analytics platform
People Pattern is pleased to announce the launch of the beta version of our predictive analytics platform designed to help marketers discover and engage their audience. The People Pattern platform will provide brands, retailers and agencies the tools to understand their audiences, and what – exactly – those peopl
e are saying. With the platform, companies can make informed, science-based marketing decisions.
People Pattern provides segmentation data to enable marketers and clients to better understand, target and engage active and prospective customers.
The platform automates the collection and aggregation of social and enterprise data to build people-based datasets with the capability of identifying high impact audi
ence segments. Not only will folks understand the segments within their audience; they will discover the unique users who populate those audiences.
So how do we find all this information? People Pattern uses a complex series of algorithms to identify and activate high value personas. The platform functions with any data type, pulling in information from social networks and leveraging clients’ enterprise data such as CRM or loyalty databases. The platform
works across a variety of social networks, countries and languages. The combined intelligence results in a robust picture of client audiences scientifically classified into actionable segments. The People Pattern platform classifications include location, age, race, gender, ethnicity, interest, sentiment, and influ
ence.
Using information collected by People Pattern, marketers generate new leads and enhance existing customer data to develop a singular view of the customer through decision journeys, online and offline.
With People Pattern’s platform, audience and topic data can be turned into prescriptive messages to activate audiences with targeted engagement, offers, and services.
Join People Pattern for a free webinar on Thursday, March 27 at 3pm CST. Learn more about what we do, and how you can use People Pattern’s unique platform give your company an edge.
Request a demo by clicking the button below.
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